Practical Case Studies, Research and Training for Marketers

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MECLABS Quick Win Intensive

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7 steps to value prop

7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

May 23, 2019 — Seven simple (yet powerful) value proposition discovery steps are outlined in this FREE 20-page report

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The Most Popular Charts from MarketingSherpa’s 20 Years of Reporting on Marketing Industry Data

May 9, 2019 — See the most popular charts from 20 years of data journalism. Read on for data about ecommerce conversion rates, channel preference, average gross margins and more.

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Research-based Subscription Swipe File: 26 valid marketing experiments to give you ideas for your next A/B test

May 2, 2019 — 26 subscription experiments conducted with B2B/B2C companies to help them learn about their customers and improve conversion rates. View the treatments and results to inspire your own test ideas 

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