Explore the Video Archive: Practical marketing lectures

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

We equip marketers with research and resources including publications, events, newsletters, and blog posts... and now videos.

Stay tuned to this page for sessions from our events, interviews with marketing thought leaders and practitioners, and actionable updates on our research.

How a Software Company Leveraged Amazon Web Services to Improve Customer Experience and Enable User Growth
How a Software Company Leveraged Amazon Web Services to Improve Customer Experience and Enable User Growth

Wes Benwick, Vice President of Software Architecture, BluHorn, and Kelly Dyer, CEO, SourceFuse

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Length: 44:13

My Five Greatest Mistakes as A Leader: 30 years of painful data (that might help you)
My Five Greatest Mistakes as A Leader: 30 years of painful data (that might help you)

Flint McGlaughlin, Managing Director, MECLABS Institute

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Length: 7:12

B2B Value Proposition: How a tech startup used a value prop workshop to help prepare for a public offering (4 takeaways for your brand)
B2B Value Proposition: How a tech startup used a value prop workshop to help prepare for a public offering (4 takeaways for your brand)

Scott Fletcher, President and CEO, LocatorX, and Billy Meadow, Founder and Chairman, LocatorX

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Length: 32:00

How Aetna’s HealthSpire startup generated 638% more leads for its call center
How Aetna’s HealthSpire startup generated 638% more leads for its call center

Dennis Mrkva, General Manager, HealthSpire

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Length: 5:33

Social Media Marketing on YouTube and Instagram: What we learned from social media fitness star Stephanie Buttermore, Ph.D.
Social Media Marketing on YouTube and Instagram: What we learned from social media fitness star Stephanie Buttermore, Ph.D.

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Length: 32:40

Build vs. Buy: How Best-in-Show winner, HCSS, decides when to outsource and when to create from within
Build vs. Buy: How Best-in-Show winner, HCSS, decides when to outsource and when to create from within

Kara MacDonald, Director of Marketing Operations, HCSS

View the full session from MarketingSherpa Summit 2017 (FREE)

Length: 25:37

The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have
The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have

Flint McGlaughlin, Managing Director, MECLABS Institute

View Full session from MarketingSherpa Summit 2017(FREE)

Length: 1:18:57

How an On-demand Private Jet Charter Company Developed a Mobile App to Improve Cost Transparency and Drive a 488% Increase in Leads
How an On-demand Private Jet Charter Company Developed a Mobile App to Improve Cost Transparency and Drive a 488% Increase in Leads

Jonathan Levey, Senior Digital Marketing Manager, Flexjet

View The full session from MarketingSherpa Summit 2017(FREE)

Length: 25:08

Fully Aligned: A how-to session with Readers' Choice winner SAP on navigating relevance and gaining the buy-in you need from stakeholders at every step
Fully Aligned: A how-to session with Readers' Choice winner SAP on navigating relevance and gaining the buy-in you need from stakeholders at every step

Ginger Shimp, Marketing Director, SAP America, and Anna Heidecker, Account Supervisor, KERN (an Omnicom Agency)

View The full session from MarketingSherpa Summit 2017(FREE)

Length: 27:38

An Inside Look at the 7 Truths of Marketing IBM Teaches Its 5,000 Global Marketers
An Inside Look at the 7 Truths of Marketing IBM Teaches Its 5,000 Global Marketers

Ari Sheinkin, VP of Marketing Analytics, IBM

View the full session from MarketingSherpa Summit 2017(FREE)

Length: 25:24