MarketingSherpa is a publisher focused on reporting on inspirational stories of customer-first marketing. Our goal — to give marketers of the world the stats, inspiration and instructions to improve their results.Since 1999, we’ve published 8,508 (and counting) case studies, how-tos, charts, blog posts, videos, publications, events and webinars, which can be searched in the MarketingSherpa library.
Our name "Sherpa" refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly guides who help you on your tough climb toward more effective customer-first marketing results.
Our offices are located in Jacksonville Beach, Florida, at MECLABS Institute. MarketingSherpa is a subsidiary of MECLABS, a research organization dedicated to discovering how people make choices. MECLABS provides research, education and services backed by customer-first science.
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Get Better Business Results With a Skillfully Applied Customer-first Marketing Strategy
The customer-first approach of MarketingSherpa’s agency services can help you build the most effective strategy to serve customers and improve results, and then implement it across every customer touchpoint.Get More Info >
Project and Ideas Pitch Template
A free template to help you win approval for your proposed projects and campaignsGet the Template >
Six Quick CTA checklists
These CTA checklists are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.Get the Checklists >
Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.Get the Infographic >
7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
Drive better results when you discover what it is about your business that customers love.Get the Guide >
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